Tag Archives: Social Media

Review Your Facebook Page To Make Sure Its Working For Your Business

6 Aug

Screen Shot 2013-07-24 at 12.34.13 PM

In a recent survey of 1,000 social media users, researchers found that more than 1/2 of them – 52% – found a business’ facebook page to be more valuable than its website.  82% said that facebook was a good place to interact with brands.  Use the following 10 tips in the below infographic to review your facebook page and make sure its working for your business:

1) To increase visibility, write a photo description for your cover photo that includes a CTA (to do this, just click on the photo and write in the space provided).

2) To track user data for ad targeting, “Export Data” from your Insights panel weekly or monthly. Use the report to track the progress of your Page and monitor the posts that get the most engagement.

3) Status updates Posts should speak to your brand. Follow the 70/20/10 rule. Seventy percent of posts should build brand recognition; 20 percent are content from other people/brands; 10 percent are promotional.

4) Define the style of your Page and create a social media style guide so admins know what to post — and what not to. Decide if the tone of the Page is fun, funny, informational, journalistic, etc. and be consistent.

5) If you’re using third-party apps, make sure they’re easily accessible on mobile devices. Use QR codes on in-store signs to lead customers to your Facebook Page or a custom app.

6) When responding to users in the comments section of status updates, leave negative feedback visible so customers and potential customers can see how you respond to it.

7) Feature your three most important app thumbnails on your Timeline and include a call to action on each app thumbnail.

8) A profile photo should complement the cover photo. Change your profile photo often to reflect seasons, highlight holidays, etc.

9) Use Facebook ads to target users with precise interests. Sponsored Stories and Promoted Posts are great ad options to help increase the viral potential of your posts.

10) In your Page’s About section, list your company URL first if possible; fill out the rest of the section completely, including URLs to your other sites. Use this section to also include information about your business, like the date you were founded, contact information and milestones you’ve reached.

Infographic courtesy sociallystacked.com http://www.sociallystacked.com/2013/07/infographic-of-the-day-does-your-facebook-page-need-an-operation-2/

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Do Your Social Media Connections Overshare? Here’s Why?

6 Jul

The prolonged fight on twitter between a couple you know.  A friend’s angry posts on facebook that is aimed at someone  you don’t know.  The pictures that your social media connections post of themselves in various stages of undress.  The video of someone you barely know rambling about a topic you care nothing about.  The incessant posts by other friends  that document every seemingly intimate thought or occurrence in their lives.  Sounds familiar? Congratulations: you’re a victim of extreme social media overshare.  So much for the phrase “You never know what goes on behind closed doors”.  Our facebook, twitter, you tube and instagram feeds now allow us to know things about each other that we probably wouldn’t have before.   Here’s why?

Rhianna

Sex, Alcohol and Oversharing

What makes us reveal too much on Facebook and Twitter? And why do we do it?

By  @techland July 05, 2013

There it is. On your Facebook feed: a picture of a tall, clear glass full of what looks like a red smoothie. “That looks good,” you think. And then you read the caption: “Mommy’s First Placenta Shake. It tastes like heaven. I put lots of pineapple, orange and mango sorbet. Yummmm!”

Congratulations: you’re a victim of an extreme social-media overshare. Maybe your annoying neighbor told everyone about his appendectomy. Or perhaps you sister posted too much about her attempt to conceive Baby No. 3. Either way, you’re surrounded by people who blab their business online — and it’s happening more and more.

Not too long ago, office water coolers were the place to hear and share that kind of news. But your facial cues — like raised eyebrows and wide eyes — told them when they were going too far. Or you could just walk away when the details got a bit too intimate. Today though, Facebook and Twitter are the hubs of social life, helping you check up on old friends, browse weekend photos and set lunch plans, so inevitably, you’ll run into all kinds of TMI postings.

We all have a near biological urge to overshare, and oftentimes, the results are funny. The placenta smoothie, for example, comes courtesy of Blair Koenig, creator of the submission-based STFU, Parents blog. But more often than not, the joke backfires, and oversharing leads to some sobering and challenging consequences.

The Compulsion to Share

The roots of oversharing go back long before Mark Zuckerberg was born, down to the depths of our subconscious. Most psychology experts say we overshare to try to control anxiety. For example, when we talk to people, we spend a lot of mental energy worrying about how we come off to them. We want them to think we’re funny, smart and interesting, but that often means we don’t pay attention to what we’re actually saying. That’s why we blurt out unexpected comments to the people we want to impress most, like that crush you had back in high school or prospective in-laws. As soon as those ridiculous words leave your lips, you instantly regret it. You know you shouldn’t have said it, and then you try to fix it, making it worse. Why? You pile on the blabbing because your anxiety is rising.

Certain types of people are more prone to BYB, or blabbing your business, than others. It depends on your “attachment style” — how you form emotional bonds with people, Dr. Hal Shorey, a professor at Widener University’s Institute for Graduate Clinical Psychology, told the Wall Street Journal. Partly genetic, attachment style is also a by-product of how your parents raised and related to you as a child.

The theory maintains that we’re divided roughly into three types: “secure,” which are loving and comfortable with intimacy, make up about 55% of population; “avoidant,” which reduce closeness, make up 15%; and “anxious,” which were inconsistently nurtured, account for roughly 15%. The remaining population is a combination of types.

Anxious types, which are overly sensitive to social cues, are prone to overmanaging personal connections — they’re also the most routine blabbers. Meanwhile, avoidants rarely overshare, while secure types do so on occasion. Though we manage the urge to blab to varying degrees of success, that basic urge is still instinctual.

Beyond those originals in anxiety, though, it just feels good to brag about ourselves. According to a Harvard study, about 40% of our speech, and 80% of social-media posts, is devoted to telling others about what we feel or think. “Self-disclosure is extra rewarding,” said Diana Tamir, the Harvard neuroscientist who conducted the experiments with colleague Jason Mitchell.

When you talk about yourself, you engage two areas of the brain associated with reward: the nucleus accumbens and the ventral tegmental. Those areas — linked to feelings of love, pleasure and addiction — send the same powerful feelings you experience when engaged in sex. And it continues until the rational parts of your brain kick back in, and you realize, “Oh, my God, what have I just done?”

Beyond the Ewww Factor

BYB is like the reality TV of social media — cringe-inducing, yet mightily entertaining. Koenig’s blog and her 14,000 Twitter fans touch on a range of topics, from placenta smoothies to lessons in potty training to bouts with puberty.

“Once a poop-picture oversharer, always a poop-picture oversharer,” she said. But oversharing isn’t just a joke anymore: people are discovering that what they share on Facebook and Twitter is evidence that can be used against them in a court of law.

Richard

In February, Richard Godbehere made headlines after he posted a five-minute video of himself drinking and driving. “You’re not supposed to do that,” he said. “But they didn’t say anything about driving then drinking.” Local police didn’t find it humorous and ticketed him.

Confession is good for the soul, but it’s usually bad for the case — and that’s especially true on social media. Jacob Cox-Brown, an 18-year-old Astoria, Ore., resident, for example, posted a Facebook status that read: “Driving drunk … classic :). But to whoever’s vehicle, I hit I am sorry :P.” Someone tied the apologetic post to news about an unknown driver sideswiping two cars, leading officers to investigate his home and find the damaged vehicle. He was arrested, but he’s fighting the case, claiming icy conditions contributed to the accident.

Your employer, though, has more leeway in dealing with posts that cross the line — a lesson one worker at London’s Luton Airport learned the hard way. The employee, described as a “new, overenthusiastic member,” posted a photo of a crashed airplane to the company’s Facebook page, along with the cheeky caption: “Because we are such a super airport … this is what we prevent you from when it snows … Weeeee :).”

The law protects you against self-incrimination, but it doesn’t cover voluntary gloating, confessions or stupidity. You’re protected against a forced confession, but not against your questionable choice to videos and social-media posts, highlights the very important difference between what goes on in your mind and what you should share.

The real trouble with oversharing isn’t so much that it’s part of human nature, but that digital tools make you vulnerable to doing it — or being a victim of it. Who hasn’t vented to friends about a relationship fight and then having to smooth things out after the make-up? It’s hard making nice after a fight, but if you’ve posted about it on Facebook, it’s even harder. We overshare to manage our anxiety, but after you apologize, kiss and move on, you still have to clean up the mess with all the others you drew in.

You can manage it by recognizing BYB-prone situations. Take a moment to see if sharing will cut your anxiety — try to imagine if the negative effects make it worthwhile. If you’ve already overshared, of course, you may want to consider dropping the subject altogether. By revisiting it, you run the risk of aggravating an already awkward situation. But if you think it’d be better to bring it up one last time, be brief and apologize without asking for approval, which may compound the gaffe.

In our culture, people bare themselves for all to see. And we need boundaries between private and public life — a safety zone. Tech tools improve our lives in many ways, but they can also exacerbate some basic urges that are best ignored. In the end, rethink your computer or social-media use if you’re anxious, doing questionable things or under the influence. Rarely does it end well. And if you have a kid, do us all a favor and don’t post pictures of placenta smoothies. Ewww!

This article was written by Margaret Rock and originally appeared on Mobiledia.

Read more: http://www.mobiledia.com/news/180578.html#ixzz2YGeIqq7j

Ten Tips For Posting Compelling Social Media Updates

2 Jul

Ten (10) tips with examples for posting social media status updates that capture the interest of your audience.  Infographic courtesy Socially Stacked.

10 Quick Tips for Better Facebook Status Updates

Here’s a quick summary of the ten (10) tips:

  1. Post an interesting fact
  2. Share a tip
  3. Endorse content
  4. Don’t always ask a question
  5. Inspire action
  6. Tell users what to expect
  7. Add a P.S.
  8. Use short links
  9. Use images with text
  10. Ask users to comment

10 Quick Tips for Better Status Updates

http://www.sociallystacked.com/2013/06/infographic-of-the-day/

How To Craft Messages That Capture Your Audience’s Attention

27 Jun

 

 

 

 

 

 

 

 

 

I found this infographic to be a great way to quickly summarize the points.  Courtesy Ragan Communications:

  1. Keep it simple
  2. Be unexpected
  3. Be concrete
  4. Get credible
  5. Be emotional
  6. Tell a story

http://www.ragan.com/Main/Articles/46822.aspx?format=2

Cheerios Ad Featuring Mixed-Race Family And Biracial Child Brings Out The Racists

3 Jun

A new commercial for Cheerios featuring a mixed-race family has become a target for racists on the internet – from YouTube to Facebook to Reddit.  The advertisement features a Caucasian mother, an African-American father and their biracial daughter, and contains no overt messaging, politically correct or otherwise, except that Cheerios are good for you.  The negative comments posted were reportedly becoming so outrageous that the commenting system has been disabled on the advertisement’s YouTube page.  According to CNN reports, there were over thirteen thousand negative comments compared to about six thousand positive comments. However the Huffington Post reported there were more than 1,600 likes compared to over 500 dislikes as of Thursday evening.

So why the huge uproar over this ad promoting the heart-healthy benefits of Cheerios?  This is another example of how the often anonymous environment of the Internet can bring out the worst in people.

Despite the fact that interracial couples and multiracial children continue to increase in the population of America, advertising agencies and the corporate sector are still cautious about featuring this demographic in their advertisements.  However, Camille Gibson, Vice President of Marketing for Cheerios, in a statement issued to The Gawker said “Consumers have responded positively to our new Cheerios Ad.  At Cheerios, we know there are many kinds of families and we celebrate them all.”
I commend General Mills, the manufacturer of the Cheerios brand, for their commercial which acknowledges diversity.  Hopefully the uproar over the Cheerios advertisement won’t discourage other companies from embracing the changing demographics of not just America, but the world.
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Francisca Jordan is an accomplished communications strategist and advisor with over (24) years experience in Corporate Communications, Marketing, Sales and Customer Service.  Ms Jordan has assisted several large and small-to-medium enterprises (SMEs) in both the public and private sector by providing winning strategies that transform business, drive sales, engage customers, employees, and other stakeholders and increase brand value. 

The Power of Being Black

14 May

The headline “Why is Facebook Blue” for the article below by Leo Widrich caught my attention.  Yes…why IS facebook blue?  I never thought about it until then.  The article goes on to discuss the emotions triggered by the use of various colours and which colours appeal more to men and women.  So what about my company’s logo that uses red lettering on a black background?

 

Hmmm……Not bad at all.  ;-o.  I hope you enjoy Leo Widrich’s blog as much as I did.  It’s a bit long, but worth the read.

WHY IS FACEBOOK BLUE? THE SCIENCE BEHIND COLORS IN MARKETING

BY: LEO WIDRICH

http://www.fastcompany.com/3009317/why-is-facebook-blue-the-science-behind-colors-in-marketing?partner

Why is Facebook blue? According to The New Yorker, the reason is simple. It’s because Mark Zuckerberg is red-green color blind; blue is the color Mark can see the best.

Not highly scientific, right? That may not be the case for Facebook, but there are some amazing examples of how colors actually affect our purchasing decisions. After all, sight is the strongest developed sense in most human beings. It’s only natural that 90% of an assessment for trying out a product is made by color alone.

So how do colors really affect us, and what is the science of colors in marketing, really? As we strive to make improvements to our product at Buffer, studying this phenomenon is key. Let’s dig into some of the latest, most interesting research on it.

Which colors trigger which feeling for us?

Being completely conscious about what color triggers us to think in which way isn’t always obvious. The Logo Company has come up with an amazing breakdown that shows which colors are best for which companies and why. Here are 4 great examples:

Black:

Green:

Blue:

Clearly, every one of these companies is seeking to trigger a very specific emotion:

When we feel compelled to buy something, color can play a major role. Analytics company KISSmetrics created an amazing infographic on the science of how colors affect our purchases.

Green stands out to me as the most relaxing color we can use to make buying easier. We didn’t intentionally choose this as the main color for Buffer–although it seems to have worked very well so far.

At second look, I also realized how frequently black is used for luxury products. Here is the full infographic:

How to improve your marketing with better use of colors:

This all might be fairly entertaining, but what are some actual decisions we can apply today to our website or app? The answer comes yet again from some great research done by the good folks over at KISSmetrics.

If you are building an app that mainly targets women, KISSmetrics suggests that women love blue, purple, and green, and dislike orange, brown, and gray.

In case your app is strictly targeting men, the rules of the game are slightly different. Men love blue, green, and black, but can do without brown, orange, and purple.

In another experiment, Performable (now HubSpot) wanted to find out whether simply changing the color of a button would make a difference in conversion rates.

They started out by trying to guess the outcome of a simple choice between two colors (green and red) and trying to guess what would happen.

“Green connotes ideas like “natural” and “environment,” and given its wide use in traffic lights, suggests the idea of “go” or forward movement. The color red, on the other hand, is often thought to communicate excitement, passion, blood, and warning. It is also used as the color for stopping at traffic lights. Red is also known to be eye-catching.”

So, clearly an A/B test between green and red would result in green, the more friendly color. At least that was their guess. Here is what their experiment looked like:

So how did that experiment turn out? The answer was surprising: The red button outperformed the green button by 21%.

What’s most important to consider is that nothing else was changed at all: 21% more people clicked on the red button than on the green button. Everything else on the pages was the same, so it was only the button color that made this difference.

This definitely made me wonder: If we were to read all the research before this experiment and ask every researcher which version they would guess would perform better, I’m sure green would be the answer in nearly all cases. Not so much.

At my company, we’ve also conducted dozens of experiments to improve our conversion rates using changes of colors. While the results weren’t as clear, we still saw a huge change. One hypothesis is that for a social media sharing tool, there is less of a barrier to signup, which makes the differences less significant.

Despite all the studies, generalizations are extremely hard to make. Whatever change you make, treat it first as a hypothesis, and see if the actual experiment supports your ideas. Personally, I’m always very prone to go with opinion based on research I’ve come across. Yet, data always beats opinion, no matter what.

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Leo Widrich is the co-founder of Buffer, a smarter way to share on Twitter and Facebook. Leo writes more posts on lifehacks, efficiency, and customer happiness over on the Buffer blog. Hit him up on Twitter @LeoWid anytime; he is a super nice guy.

Video Ad’s Success Hinges on Social Sharing in the Early Days

1 May

Courtesy the eMarketer.  http://www.emarketer.com/Article/Video-Ads-Success-Hinges-on-Social-Sharing-Early-Days/1009852

FMCG ranks second, behind entertainment

Digital video has viral potential, and advertisers are increasingly trying to tap into the social-sharing instinct among viewers. Unruly Media Inc., a video technology company, studied social shares worldwide and found that the fast-moving consumer goods and consumer products category (FMCG) made particular strides in the first quarter of 2013, capitalizing especially on Super Bowl placements and increasing the number of social video shares by 78.2% over Q4 2012.

In total, entertainment garnered the most social video shares in Q1 2013, which is unsurprising given the adeptness of the industry at creating video content. Impressively, the FMCG sector was right behind. The two industries accounted for over half of total video ad shares.

Looking specifically at social video ad shares around the Super Bowl, the study also found that the auto sector—a major Super Bowl advertiser—performed fairly poorly.

The Super Bowl is where auto advertisers devote a significant percentage of their yearly budget, and that allocation showed in the increased shares the auto sectors’ videos received in the first quarter of this year—377% more than in Q4 2012. But that didn’t help boost auto above fourth place in the percentage of total shares garnered during that period. It seems auto manufacturers have more work to do to bring their TV ad-spot know-how to the web.

While creating unique, compelling video is critical to getting social shares, there is also a bit of science behind the phenomenon.

Unruly Media looked at social video sharing during 2012 among the 200 most-shared brand videos and found that the first three days after an ad’s debut determined a lot about its success: 10% of total shares occurred on the second day after debut, the apparent high point for video ad sharing. And the first three days saw one-quarter of total shares.

Social networkers are ready and willing to share video; they are simply waiting for content worthy of their attention and endorsement. Online video sharing was a top internet activity among US web users, according to a December 2012 study from NetBase, especially among younger consumers. It was the No. 2 online activity among those between 18- to 34-years-old. And even among those in the 35-to-54 age group, more than half reported sharing video.


 

Read more at http://www.emarketer.com/Article/Video-Ads-Success-Hinges-on-Social-Sharing-Early-Days/1009852#p3grex8JZYiImEo8.99

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